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Octane Shoppable Quiz Blog

Octane AI’s Shoppable Quiz: We are excited to share our SMS partner **Octane AI** has released a new product called “The Shoppable Quiz“, and just in time for the holiday season! The Shoppable Quiz introduces the in-store retail experience online, is not industry specific, and is completely customizable to match your brand’s colors, fonts and […]


Notion for Students and Teachers

While the school bell may not be ringing for everyone this year, virtual learning will be the new norm for some students and teachers. Being in the technology space, we wanted to showcase a virtual learning platform, share technology supplies and tools to help virtual learning, and suggest ways you can help support local schools. […]


Volusion to Shopify Plus: BulletProof Diesel Case Study

BTown Web recently moved BulletProof Diesel (BP Diesel) from Volusion to Shopify Plus. Ken and Gene Neal founded BP Diesel in 2002 and started a line of high–quality custom–made truck parts: water pumps, brake lights, oil systems, engine parts and much more. Gene handled the website and got BP Diesel started selling online on Volusion, […]


Shopify Plus Subscriptions: How to use the ReCharge Theme Engine

If you are a merchant on the Shopify Plus platform there is a strong probability that subscriptions are a component of your business. We find that ~40% of the companies we support on Shopify Plus have subscriptions built into their operation and most of them are using the ReCharge app from the Shopify app store. You […]


Shopify Reunite 2020 Thoughts

Shopify Reunite 2020 happened today and it was a bittersweet moment for me. I’ve been to all 4 previous Shopify Unites (even when they were in SF!), so to not be there in person with all my colleagues and friends was definitely a bummer, but understandable in this new world we live in. Each year […]


Magento to Shopify Plus: Best Practices for your Data Migration

Merchant moving along the commerce journey

This post will explore BTown Web’s thoughts, best practices and lessons learned from multiple Magento to Shopify Plus migrations. Going through a re-platform event is challenging and to do it right you must be skilled at: project management, programming, design, data migrations, integrations, theme development and much more. This article will focus specifically on our […]


6 Ecommerce Strategies for 2020

2020 journey of ecommerce strategies

2020 marks the beginning of a new decade and that means it’s time to rethink your ecommerce strategies. Take your ecommerce journey in a bold new direction. Dump the baggage of 2019 and create a faster, better ecommerce experience that not only engages your customers but boosts your bottom line. Ready to make 2020 your […]


Ecommerce Data Visualization Tools

Data Visualization

Foundational Tools for Ecommerce Data Collection There is an astounding amount of data in the ecommerce world waiting to be collected. As an ecommerce merchant, it is necessary to use a variety of tools to capture all relevant information. Here are some of the core data collection tools a Shopify Plus merchant would use: Google […]


Shopify Unite 2019

Shopify Unite 2019 has kicked off! Today was packed with announcements and features that Shopify will release throughout the rest of this year. Huge updates to the Shopify Plus experience are rolling out and Shopify Fulfillment could be an amazing option for merchants that want an integrated logistics and fulfillment experience. Shopify thinks of itself as […]


Shopify Plus Happy Hour

Our Shopify Plus Happy Hour event was a hit last night! Thank you to everyone who showed up and contributed to the good vibes. A special thanks goes to Do The Extraordinary for allowing us to host the event in their speakeasy (what a cool venue!) and to The Catering Company for providing amazing food […]


Customer References

We pride ourselves on excellent customer service, but then again every company says that right?

Talk to our clients to get a 3rd party perspective on how we serve our customers.

Request References

We worked with BTownWeb on a multi-month project to migrate complex custom e-commerce flows from Solidus to Shopify. They were outstanding in all phases of the project. The lead engineer that worked with us was utterly professional, wrote great, maintainable code, and was tremendously helpful when the inevitable surprises came up. He had a comprehensive knowledge of the Shopify API and was aware not just of the possible solutions to our problems, but of the hidden pitfalls that could easily have derailed us. BTownWeb delivered on-time, on-budget, and on-quality, and they would be my first call if we need additional help with Shopify.

~ Michael Natkin, Glowforge

The Btown team has been everything I hoped they would be: experts at Shopify, competent in web development overall, easy to work with, responsive, and just all around pros. I’d hire them again in a minute. In fact, I already have. I now work with them on an on-going basic.

Hire them.

~ Alex Berg, Rep The Squad

Working with Matt and BTown Web was a truly amazing experience. We were doing a complete redesign of our Shopify Plus store ( and BTown Web helped us from start to finish.
We have more work to be done since we’ve been growing (in large part from BTown’s help) and we’re going to have help us with future custom features for our site. We highly recommend them.

~ Li Zou, Easy@Home

There are not enough characters in this space to express the gratitude we have for Larry at Btownweb. He has become like a friend… In fact, just got off the phone and my husband said, “what a great help he has been to us [in such a short amount of time and at the spur of the moment]!” He has gone above and beyond and did everything we asked for and even noticed little details we hadn’t thought about for what our site could use. Thank you so much for your service and support…. We will DEFINITELY be back!

~ April Henry, The Singer Featherweight Shop

For more than half a year, I’ve worked directly with Andrew at Btown. Hands-down, Andrew has been an invaluable asset for our company. He’s extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Btown for UX and back-end work in Shopify.

~ Deep Sentinel

BTownWeb’s strongest suit is that they are small, nimble, and agile. They are willing to work with you to develop the right solution for your business. They were very responsive from start to finish, even when a lot of hand-holding was necessary. They took responsibility for their work all the way through the end and was always available to solve issues.
I would definitely work with them again.

~ Skinsei

From the initial conversations to the final decision BTown Web was a cut above. They were low pressure, flexible and capable – a combination we find rare and enjoyable in a business relationship. They were also completely transparent both in their capabilities and in their input on our requests which always let us know exactly where things stood. It was just as you want a consultant experience to be, consistent, confident, capable and flexible.

In the end, they helped us get the site we wanted, and helped our team without reservation which is refreshing in an age where some want to keep the “magic” of web design to themselves.

~ Skinsei

The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.

~ Roma Buchanon, Romazone

Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

~ Domain Holdings Group

BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

~ Anna Petrocco, C+C Social Marketing & PR

I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

~ Vicki Rinehart, Rinehart Inspection Services LLC